It’s Easy to Create an Average Website
The issue here is that most of us are influenced more by what we see than what we really want and some don’t even know what they want! Since most website tools offer standard pages they become the norm. Now although that sets a certain expectation in the eyes of the user, you should consider that the average website is going to get the average traffic and an average search positioning. Is that what you want?
So How do I Create a Great Website?
With any website you need to think about the answers to the following questions when determining what the pages of your website need to be:
- What are the different types/kinds of people I need to address (Consumers, Trade, Suppliers etc.)
- What exactly are these groups of people looking for?
- How are these people most likely to look for my type of organisation?
Once you have found the answers to these questions you may need to think about whether it is appropriate for all of your target audience to be looking at the same website or in fact should you have more than one.
What Should the Pages of my Great Website Contain?
Once you have distilled your answers into a set of pages that achieve specific objectives you can identify key words and phrases that would be the kind of thing that your prospective visitors might search for. Using keword research tools like Google’s Adwords Tool you can confirm what are the most accurate and the highest volume phrases that people search for that relate to your planned content.
Using SEO techniques you can then optimise your page content to focus on these phrases and using visitor tracking you can measure the effectiveness of your result and adapt it evolve better results over time.