Many of you will have seen the new backgounds feature on Google this morning and it has sparked the obvious questions:
- Is this a catch up tactic against Bing‘s colourful platform?
- Are Google just trying to enhance the user experience?
Or have Google inadvertently created a whole new marketplace?
Much like social media backgrounds it is now possible to create a personalised environment for the user on the search page that provides brand consistency, key information or simply amusement.
Whatever it does achieve I certainly expect to see template layouts and tailored images appearing all over the web for users to use freely, even a form of viral marketing and also paid for to companies or individuals own requirements.
Let me know your thoughts.