e-mphasis: Internet Marketing
e-mphasis is an internet marketing agency based in St Albans, UK who provide search marketing and social media marketing to clients whose customers are consumers – specifically those in retail, travel, hospitality & leisure.
Internet Marketing Services
e-mphasis offers search engine optimisation (SEO), social media marketing (SMM) and has also developed a unique offering called Google Places Optimisation (GPO) which under pins the local internet marketing (LIM) and multi-channel search marketing (MCSM) services.
Google Places Optimisation, unlike high cost pay per click (PPC) campaigns, puts our clients onto page one of Google for a fixed monthly fee. This highly targeted approach to Internet Marketing is a hugely untapped area of online marketing strategy and one which is of greatest interest to leading high street retail multiples.
Most retailers have had a multi-channel strategy that ensured that a customer who already shops with them gets the expected brand experience at every touch point – but what about those who have not yet committed their purchase decision to any one specific retailer, who have not yet got a destination store in mind. In the light of a multi-channel retail world, how do they capture the customer?
Retailers must provide access to all channels right from the point of search, right when consumers are researching what products meet their needs, price range, and critically where and how can complete the purchase. By applying multi-channel thinking to search marketing, retailers can present a comprehensive search result to searching consumers, enabling them to chose who they shop with because they satisfy the needs for both what they wanted and where, and how they want it.
Be the ‘Go To’ brand for everything you sell
As part of our Multi-Channel Search Marketing service we will maintain a consistent image and marketing message with your stores, and website. We can keep your potential customer informed and aware of everything you offer and why they should be choosing you.
In addition, we can ensure that any little issues don’t turn into disasters by keeping searchers informed of temporary closures, stock outages and access problems.
How To Promote New Store Opening
Multi-channel search marketing is particularly effective for raising awareness if you are opening new stores.
Location based searches for your brands, products and services will generate awareness and inform consumers of any promotional activity far more effectively and quickly than your website can alone.