Organisations using rich snippets on Google to enhance their search presence may be benefiting from the additional content it provides in search results including author or business profile images, review ratings or product pricing. However, there can be a negative impact of these rich content elements on your standard SEO practices that you may need to address.
Do you own or manage a website or blog? Then you’re probably already aware that there are a number of effective strategies to getting visitors to your site.
With the mass of noise around internet marketing techniques it’s easy to be confused as to what you should be focusing on, in fact even the experts seem to be getting their marketing methods mixed up so here is my brief traffic strategy guide to compare social sharing and SEO.
I am regularly asked to provide advice and SEO services to clients who’s stated objective for their search marketing is to be top of the search engnes (usually Google) for a key search phrase, it’s usually a frequently searched phrase and often very competiitive.
I have to explain that this isn’t a very commercial strategy and could be a a risky approach to their internet marketing. So why is focussing on a single phrase not wise from a business perspective? Continue reading
So now you’ve claimed your Google Places listing(s) for your business, how are you going to measure how effective your Google Places listing really is? Google does provide analytics for Google Places listings but the data is very simplistic, often unreliable, out of date or incomplete and more importantly doesn’t tell you how effective this traffic is for sales, however there is a solution.
In today’s news (September 7th 2011) we hear that Bing has signed a deal with Twitter to confinue to use tweets within it’s search output. As reported in an article by Search Engine Land no such arrangement has been reported by Google, what does this mean for the search giant going forward?