How to: Track Google Places using Google Analytics

So now you’ve claimed your Google Places listing(s) for your business, how are you going to measure how effective your Google Places listing really is? Google does provide analytics for Google Places listings but the data is very simplistic, often unreliable, out of date or incomplete and more importantly doesn’t tell you how effective this traffic is for sales, however there is a solution.
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Google Improves Places Navigation

Navigating local business results on Google has always been a little clunky. Users looking to access reviews, business information and local directions may have found that searching through a number of listings is not as efficient as it could be. Now Google have made some improvements to the User Interface (UI) to enable much more efficient access to Google Places content.
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Google Places: Possibly the Worst Google Place in the World?

Google Places For BusinessBusinesses are being advised through Google’s own advertising across the web to ‘Claim your business listing on Google’, through their local internet marketing service, Google Places. You would think that they would set an example with their own Google Place, but have they?

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